Platforms

Website development, improvements, and ongoing support

Website and email development, improvements, and ongoing support for your business or client projects. Explore the services and work below to find the right fit for your platform, goals, and team.

Custom Website & Ecommerce Development

Full-Stack Developer | Custom-Built Digital Experiences

I build custom websites, ecommerce stores, dashboards, and web applications using modern technologies such as Next.js, Payload CMS, Neon, and Stripe.

Unlike template-based websites, each project is built around the business's specific products, workflows, customers, and future growth.

Websites & Ecommerce

  • Build custom ecommerce storefronts
  • Create fast, responsive websites
  • Integrate Stripe payments and checkout
  • Build product, inventory, and order systems
  • Develop customer accounts and gated content

Content & Systems

  • Set up Payload CMS and headless CMS platforms
  • Create easy-to-manage website and product content
  • Build custom admin dashboards
  • Connect databases and external APIs
  • Automate orders and business workflows

Performance & Growth

  • Optimize speed and Core Web Vitals
  • Build strong technical SEO foundations
  • Improve security and accessibility
  • Connect analytics and conversion tracking
  • Create scalable systems for future features

Need help with your Next.js site? Get Next.js Support →

Live Websites

BBBGRL custom ecommerce website preview.

BBBGRL Ecommerce Website

Custom Ecommerce Website

BBBGRL · 07/2026

Build: Next.js | Payload CMS | PostgreSQL | Vercel | Stripe

Delivery details
  • Built a fully custom ecommerce storefront
  • Created product and content management with Payload CMS
  • Integrated Stripe checkout and secure payments
  • Added product colour and size variants
  • Built order tracking and CMS order management
  • Optimized performance, SEO, accessibility, and mobile experience
  • Created a scalable system for future products and features

Webflow

Full-Stack Developer | 5+ Years Experience

I help businesses in Toronto fix, optimize, and build high-performing Webflow websites.

Fix & Performance

  • Fix slow or broken websites
  • Improve load speed and PageSpeed
  • Resolve CMS issues
  • Fix layouts and interactions
  • Optimize for SEO

Build & Systems

  • Migrate from WordPress to Webflow
  • Structure scalable CMS for easy updates
  • Build custom platforms (LMS, dashboards)
  • Integrate Stripe payments and checkout
  • Add custom animations and interactions

Support & Growth

  • Maintain ongoing support and maintenance
  • Train teams on CMS usage
  • Build backend systems with Supabase
  • Develop user login and gated content
  • Integrate APIs and external databases
  • Automate workflows and data syncing

Need help with your Webflow site? Get Webflow Support →

Live Websites

FreeDom Webflow website preview.

FreeDom

Agency Website

FTF Group · 11/25/2025

Build: Full Website Rebuild | Webflow | Performance Optimization | Custom Animations

Delivery details
  • Converted PDF design into a Webflow website
  • Improved performance and load speed
  • Added custom animations (JS + Adobe)
  • Optimized images and assets
  • Enhanced layout and user experience
FTF Group Webflow website preview.

FTF Group

Agency Website

FTF Group · 11/05/2025

Build: Full Website Rebuild | Webflow | Performance Optimization | Custom Animations

Delivery details
  • Converted PDF design into a Webflow website
  • Improved performance and load speed
  • Added custom animations (JS + Adobe)
  • Optimized images and assets
  • Enhanced layout and user experience
Fiitco Webflow website preview.

Fiitco

Corporate Website

INSURGENCY · 10/03/2025

Build: WordPress to Webflow Migration | Full Website Rebuild | Performance Optimization | Lead Capture Setup

Delivery details
  • Migrated from WordPress to Webflow
  • Improved performance and load speed
  • Implemented lead capture sections and forms
  • Optimized SEO, accessibility, and metadata
  • Structured scalable CMS for easy client updates
INSURGENCY Webflow website preview.

INSURGENCY

Agency Website

INSURGENCY · 01/2021 - 2025

Build: WordPress to Webflow Migration | Full Website Rebuild | Performance Optimization | CMS Implementation

Delivery details
  • Migrated from WordPress to Webflow
  • Improved performance and reduced load times
  • Built scalable CMS for easy content updates
  • Optimized SEO, accessibility, and metadata
  • Implemented custom animations and interactions
First Step Webflow LMS preview.

First Step

LMS Website

INSURGENCY · 03/2024 - 05/2025

Build: LMS Platform Build | Webflow + Supabase | Authentication & Email Integration

Delivery details
  • Built LMS platform with Webflow and Supabase authentication
  • Implemented gated content, quizzes, and certificates
  • Integrated email flows and user access logic
  • Added custom dark/light theme (JavaScript)
  • Integrated and optimized video content for learning modules
  • Optimized performance, SEO, and accessibility
Cedarvale Upper Village Webflow website preview.

Cedarvale Upper Village

Community Website

INSURGENCY · 01/2021 - 01/2022

Build: Webflow CMS Build | Content Platform | Email Integration

Delivery details
  • Designed and built a community website in Webflow
  • Implemented CMS for blog and content management
  • Integrated Mailchimp for email marketing
  • Added animations for user engagement
  • Optimized performance, SEO, and accessibility
EDO Webflow website preview.

EDO

Restaurant Website

INSURGENCY · 01/2023 - 11/2023

Build: Webflow CMS Build | Restaurant Website | Performance Optimization

Delivery details
  • Designed and built a restaurant website in Webflow
  • Implemented CMS for menus and content updates
  • Added animations to enhance brand experience
  • Optimized performance, SEO, and accessibility

WordPress

Full-Stack Developer | 15+ Years Experience

I help businesses fix slow WordPress websites, improve performance, and manage high-performing sites.

Fix & Performance

  • Fix slow or broken websites
  • Resolve plugin and theme issues
  • Improve site speed and performance
  • Fix layouts, bugs, and errors
  • Optimize for SEO

Build & Systems

  • Develop custom themes and PHP templates
  • Build WooCommerce stores with Stripe
  • Create pages with Elementor and custom layouts
  • Integrate marketing tools and user flows
  • Set up hosting and deployment (AWS, Pantheon)
  • Use modern dev workflows (DDEV)

Support & Growth

  • Maintain ongoing support and maintenance
  • Support enterprise WordPress websites
  • Train teams on CMS usage

Need help with your WordPress site? Get WordPress Support →

Live Websites

TRACKDDB WordPress project preview.

TRACKDDB

Enterprise Website

DDB CANADA · 01/2015 - 08/2023

Build: WordPress Development | Performance Optimization | Animation & Ongoing Maintenance

Delivery details
  • Developed and maintained enterprise WordPress website
  • Implemented animations and interactive content
  • Optimized performance, SEO, and accessibility
  • Built custom features and improved site functionality
  • Provided training and ongoing support for content management
Tobacco Free Florida WordPress project preview.

Tobacco Free Florida

Enterprise Website

TRACKDDB · 06/2022 - 01/2023

Build: WordPress Development | Email Integration | Performance & SEO Optimization

Delivery details
  • Developed WordPress pages with custom templates
  • Integrated email campaigns with site content and user flows
  • Built dynamic content structure for scalable updates
  • Optimized performance, SEO, and user experience
  • Implemented marketing-driven page and campaign integrations

Shopify Development & Ecommerce

Shopify Developer | Store Builds, Fixes, Performance & Customization

I build, improve, and support Shopify stores with a focus on clean design, strong performance, accessibility, and an easier shopping experience.

Whether you need a new Shopify store, theme customization, performance improvements, or help fixing technical issues, I can work with your existing setup to help your business grow.

Store Builds

  • Build and customize Shopify stores
  • Shopify 2.0 theme development
  • Create responsive product and collection pages
  • Configure navigation, menus, and store structure
  • Set up payments, shipping, taxes, and checkout
  • Connect domains and launch stores

Store Improvements

  • Customize existing Shopify themes
  • Fix layout and responsive issues
  • Improve accessibility and usability
  • Optimize images and storefront performance
  • Fix Liquid, CSS, and JavaScript issues
  • Improve cart, search, and product experiences

Performance & Growth

  • Improve PageSpeed and Core Web Vitals
  • Technical SEO and metadata improvements
  • Google Analytics and conversion tracking
  • App cleanup and performance reviews
  • Product and collection organization
  • Shopify integrations and third-party tools

Need help with your Shopify store? Get Shopify Support →

Live Websites

Bittaz Morelife Shopify ecommerce website preview.

Bittaz Morelife

Shopify Ecommerce Website

Bittaz Morelife Inc. · 08/2026

Built With: Shopify | Liquid | JavaScript | CSS

Delivery details
  • Refreshed and improved the existing Shopify storefront
  • Customized the Shopify theme and responsive layouts
  • Improved mobile and desktop shopping experience
  • Optimized images, loading performance, and Core Web Vitals
  • Fixed accessibility issues and improved semantic structure
  • Improved SEO, metadata, headings, and storefront structure
  • Cleaned up unused apps and unnecessary third-party integrations
  • Improved product, navigation, search, cart, and checkout experience

Drupal

Full-Stack Developer | 8+ Years Experience

I build, fix, and manage scalable Drupal websites with strong performance and clean architecture.

Fix & Performance

  • Fix slow or broken Drupal websites
  • Improve performance and PageSpeed
  • Resolve module and configuration issues
  • Fix layouts and Twig templates
  • Optimize for SEO and structure

Build & Systems

  • Develop Drupal sites with Twig and Bootstrap
  • Convert Figma designs into Drupal themes
  • Build scalable content architecture
  • Configure CMS for easy content management
  • Implement responsive and accessible front-end
  • Set up deployment workflows (Git, Pantheon)

Support & Growth

  • Maintain ongoing support and maintenance
  • Support enterprise Drupal websites
  • Manage updates, deployments, and workflows

Need help with your Drupal site? Get Drupal Support →

Live Websites

Deckers Drupal website preview.

Deckers

Enterprise Website

INSURGENCY · 01/2025 - 01/2025

Build: Drupal 10 Development | Twig + Bootstrap | Figma to Code

Delivery details
  • Developed Drupal 10 website using Twig and Bootstrap
  • Converted Figma designs into responsive templates
  • Built scalable content architecture and reusable components
  • Implemented accessible, responsive front-end components
  • Optimized performance, SEO, and site structure

Adobe Experience Manager

Adobe Experience Manager Developer in Toronto

Front-end Developer | 12+ Years Experience

I build, fix, and optimize AEM websites with strong performance, scalable architecture, and reliable content workflows.

Fix & Performance

  • Improve AEM performance and page speed
  • Fix components, templates, and layouts
  • Optimize for SEO and accessibility
  • Resolve content and publishing issues
  • Maintain stability across deployments

Build & Systems

  • Develop AEM components and templates
  • Build scalable front-end systems
  • Integrate APIs and dynamic content
  • Manage multilingual content (EN/FR)
  • Implement responsive and accessible UI
  • Support QA, testing, and deployments

Support & Enterprise

  • Work with enterprise teams and brands
  • Manage content workflows and publishing
  • Support CMS standards and collaboration
  • Maintain performance and content quality

Need help with your AEM site? Get AEM Support →

Live Websites

McDonald’s Canada AEM project preview.

McDonald’s Canada

Enterprise Website & App Integration

DDB CANADA · 01/2015 - 06/2021

Build: Adobe Experience Manager (AEM) | Multilingual CMS | App Integration

Delivery details
  • Developed and maintained enterprise AEM pages and templates
  • Integrated website with app-driven content using JSON data
  • Managed multilingual content (EN/FR) and publishing workflows
  • Optimized performance, SEO, and accessibility across templates
  • Collaborated across teams to deliver stable, scalable deployments
Volkswagen Canada AEM project preview.

Volkswagen Canada

Enterprise Website

DDB CANADA · 01/2015 - 06/2021

Build: Adobe Experience Manager (AEM) | Multilingual CMS | Performance Optimization

Delivery details
  • Developed and maintained enterprise AEM pages and templates
  • Managed multilingual content (EN/FR) and publishing workflows
  • Optimized performance, SEO, and accessibility
  • Supported QA, testing, and stable deployments
  • Collaborated across teams to deliver scalable website updates
Toshiba Lifestyle AEM project preview.

Toshiba-lifestyle

Enterprise Website

INSURGENCY · 01/2021 - 01/2022

Build: CMS Migration | Adobe Experience Manager (AEM) | Multilingual Support

Delivery details
  • Migrated website from Magnolia CMS to Adobe Experience Manager
  • Developed and updated responsive AEM pages and templates
  • Maintained SEO, accessibility, and data integrity during migration
  • Managed multilingual content (EN/FR) and publishing workflows
  • Supported QA, testing, and stable deployment
Cadillac, EVlive, and Onstar AEM project preview.

Cadillac & EVlive & Onstar

Enterprise Website

MRM · 10/02/2023 - 05/28/2024

Build: Adobe Experience Manager (AEM) | Content Management | Multilingual Support

Delivery details
  • Developed and updated AEM pages across Cadillac, EVLive, and OnStar
  • Managed content workflows and publishing across multiple properties
  • Maintained multilingual content (EN/FR)
  • Improved accessibility, performance, and content quality
  • Supported cross-team collaboration and CMS standards

Magnolia

Front-End Developer | 10+ Years Experience

Enterprise CMS experience including migrations and large scale builds

I build, fix, and improve Magnolia CMS websites with strong performance, clean structure, and reliable content workflows.

Fix & Performance

  • Improve Magnolia performance and speed
  • Fix layouts, components, and templates
  • Optimize for SEO and accessibility
  • Resolve content and publishing issues
  • Maintain stability across deployments

Build & Systems

  • Develop Magnolia components and templates
  • Build scalable front-end systems
  • Integrate APIs and dynamic content
  • Improve CMS structure and organization
  • Implement responsive and accessible UI

Support & Growth

  • Work with design, marketing, and dev teams
  • Support content workflows and publishing
  • Maintain consistency across pages and templates
  • Improve performance and content quality
  • Support QA, testing, and deployments

Need help with your Magnolia site? Get Magnolia Support →

Live Websites

Toshiba-lifestyle Magnolia project preview.

Toshiba-lifestyle

Enterprise Website

INSURGENCY · 01/2021 - 01/2022

Build: Magnolia CMS | Website Development | Migration Support

Delivery details
  • Developed and maintained website pages in Magnolia CMS
  • Supported migration from Magnolia CMS to Adobe Experience Manager
  • Maintained content structure and consistency during transition
  • Optimized SEO, accessibility, and content workflows
  • Supported QA, testing, and deployment
Midea Canada Magnolia project preview.

Midea Canada

Enterprise Website

INSURGENCY · 01/2021 - 01/2022

Build: Magnolia CMS | Enterprise Website Development | Migration Support

Delivery details
  • Developed and maintained enterprise website in Magnolia CMS
  • Supported content updates and migration preparation
  • Maintained consistent structure across templates and pages
  • Optimized SEO, accessibility, and content workflows
  • Supported QA, testing, and publishing processes

Wix

Wix Developer in Toronto

Wix Ecommerce & Website Specialist | 4+ Years Experience

I build, fix, and improve Wix websites for better performance, clean layouts, and stronger conversions.

Fix & Performance

  • Fix slow or broken Wix websites
  • Improve speed and mobile performance
  • Fix layouts and design issues
  • Optimize for SEO
  • Improve user experience and conversions

Build & Ecommerce

  • Build and launch Wix ecommerce websites
  • Set up products, collections, and categories
  • Configure checkout and store settings
  • Set up payments, shipping, and checkout flows
  • Optimize shopping experience for mobile

Support & Growth

  • Maintain ongoing support and updates
  • Support content updates and site changes

Need help with your Wix site? Get Wix Support →

Live Websites

United Elite Wix website preview.

United Elite

E-Commerce Website

United Elite · 08/2024

Build: E-Commerce Website Build | Wix | Store Setup & Checkout Optimization

Delivery details
  • Built e-commerce website in Wix
  • Set up products, collections, and checkout flows
  • Configured payment gateways and purchase flow
  • Optimized mobile shopping experience
  • Structured CMS for scalable product management

Email Development

Email Developer in Toronto

Full-Stack Developer | 10+ Years Experience

I build and optimize email campaigns that render consistently, load fast, and perform across all devices and platforms.

Fix & Performance

  • Fix broken or inconsistent email rendering
  • Improve deliverability and performance
  • Optimize HTML for faster load and inbox placement
  • Ensure cross-client compatibility (Gmail, Outlook, Apple Mail)
  • Improve mobile responsiveness

Build & Templates

  • Build responsive email templates from Figma
  • Develop reusable email components
  • Code custom HTML emails for major platforms
  • Optimize templates for performance and accessibility
  • Handle high-volume campaign builds

Platforms & Growth

  • Work with platforms (Mailchimp, Salesforce, Responsys)
  • Set up automation, journeys, and campaigns
  • Integrate emails with websites and forms
  • Configure segmentation and personalization
  • Support campaign testing and deployment

Need help with your Email Development site? Get Email Development Support →

Live Projects

Cedarvale Upper Village email and website project preview.

Cedarvale Upper Village

Email Integration

INSURGENCY · 01/2021 - 01/2022

Mailchimp

Build: Webflow + Mailchimp Integration | Campaign Setup

Delivery details
  • Connected Webflow forms to Mailchimp
  • Configured audience lists and campaign flows
  • Mapped form submissions to correct email campaigns
  • Ensured reliable data capture and email delivery
Fiitco email and website project preview.

Fiitco

Email Integration

INSURGENCY · 10/2025

Mailchimp

Build: Webflow + Mailchimp Integration | Lead Capture Setup

Delivery details
  • Integrated Webflow forms with Mailchimp
  • Configured audience lists and campaign connections
  • Mapped submissions to targeted email campaigns
  • Ensured reliable lead capture and delivery
Tobacco Free Florida email campaign preview.

Tobacco Free Florida

Enterprise Email Development

TRACKDDB · 06/2022 - 01/2023

Mailchimp

Build: Responsive Email Development | Mailchimp | Automation & Integration

Delivery details
  • Developed responsive email templates from Figma and Photoshop designs
  • Built reusable campaign components and brand-aligned templates
  • Implemented personalization, automation, and multilingual campaigns (EN/FR)
  • Tested across major email clients to ensure consistent rendering
  • Integrated campaigns with web platforms for consistent user experience
Gatorade email campaign preview.

Gatorade

Enterprise Email Development

TRACKDDB · 06/2022 - 06/2022

Mailchimp

Build: Responsive Email Development | HTML | Cross-Client Testing

Delivery details
  • Coded responsive email templates from design files
  • Ensured pixel-perfect rendering across devices and clients
  • Tested across major email platforms (Gmail, Outlook, Apple Mail)
  • Optimized HTML for deliverability and performance
Kraft Canada email campaign preview.

Kraft Canada

Enterprise Email Development

DDB CANADA · 01/2015 - 06/2021

Dialog Insight

Build: Responsive Email Development | Dialog Insight | Automation & Personalization

Delivery details
  • Developed responsive email templates from design to production
  • Built scalable, reusable campaign systems in Dialog Insight
  • Implemented personalization, automation, and multilingual campaigns (EN/FR)
  • Ensured consistent rendering across major email clients
  • Delivered high-volume campaign production (100+ sends)
Stars Lottery email campaign preview.

Stars Lottery

Enterprise Email Development

TRACKDDB · 06/2022 - 08/2023

Oracle Responsys

Build: Responsive Email Development | Oracle Responsys | Automation & Personalization

Delivery details
  • Developed responsive email templates from design to production
  • Built scalable templates within Oracle Responsys
  • Implemented personalization and automated campaign flows
  • Ensured consistent rendering across major email clients
  • Supported reliable campaign delivery at scale
Samsung email campaign preview.

Samsung

Enterprise Email Development

TRACKDDB · 01/2015 - 08/2023

HTML

Build: Custom HTML Email Development | Responsive Build | Cross-Client Optimization

Delivery details
  • Coded responsive email templates from Figma and Photoshop designs
  • Ensured pixel-perfect rendering across devices and email clients
  • Optimized HTML for deliverability and performance
  • Tested across major platforms (Gmail, Outlook, Apple Mail)
  • Supported high-volume campaign production
RMHC Family Day email campaign preview.

RMHC Family Day

Enterprise Email Development

TRACKDDB · 06/2022 - 06/2023

Mailchimp

Build: Email Development | Mailchimp | Setup & Training

Delivery details
  • Developed responsive email templates from design to production
  • Configured Mailchimp campaigns, audiences, and workflows
  • Built reusable templates for ongoing campaign use
  • Trained team on email setup and content management
  • Ensured cross-client compatibility and reliable delivery
Mercedes-Benz email campaign preview.

Mercedes-Benz

Enterprise Email Development

TRACKDDB · 06/2022 - 08/2023

Salesforce

Build: Email Development | Salesforce | Automation & Training

Delivery details
  • Developed responsive email templates from design to production
  • Built scalable campaign systems within Salesforce
  • Implemented personalization, automation, and multilingual campaigns (EN/FR)
  • Connected email journeys with website touchpoints
  • Trained team on campaign workflows and content management

Need help with your website?

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Contact Crystal The Developer