Crystal The Developer Inc.

LIVE WEBSITES

Platforms

From architecting full-stack systems to shipping core features, I build and maintain reliable web solutions. Explore the live platforms below to see how I help teams scale.

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Custom Website & Ecommerce Development

Full-Stack Developer | Custom-Built Digital Experiences

I build custom websites, ecommerce stores, dashboards, and web applications using modern technologies such as Next.js, Payload CMS, Neon, and Stripe.

Unlike template-based websites, each project is built around the business's specific products, workflows, customers, and future growth.

Websites & Ecommerce

  • Build custom Next.js storefronts
  • Create fast, responsive websites
  • Integrate secure Stripe checkouts
  • Build product and inventory systems
  • Develop client and user portals

Content & Systems

  • Set up Payload headless CMS
  • Deploy easy-to-manage content layouts
  • Build custom admin dashboards
  • Connect Neon databases and APIs
  • Configure automated system webhooks

Performance & Growth

  • Optimize speed and Core Web Vitals
  • Build programmatic SEO foundations
  • Improve security and accessibility
  • Connect conversion funnel analytics
  • Set up automated error monitoring
BBBGRL custom ecommerce website preview.

BBBGRL Ecommerce Website

Custom Ecommerce Website

BBBGRL · 07/2026

Build: Next.js | Payload CMS | PostgreSQL | Vercel | Stripe

Delivery details
  • Built a fully custom ecommerce storefront
  • Created product and content management with Payload CMS
  • Integrated Stripe checkout and secure payments
  • Added product colour and size variants
  • Built order tracking and CMS order management
  • Optimized performance, SEO, accessibility, and mobile experience
  • Created a scalable system for future products and features

Webflow

Full-Stack Developer | 5+ Years Experience

I help businesses in Toronto fix, optimize, and build high-performing Webflow websites.

Fix & Performance

  • Fix slow or broken websites
  • Optimize load speed and PageSpeed
  • Resolve complex CMS issues
  • Fix broken layouts and interactions
  • Clean up messy custom code

Build & Systems

  • Migrate WordPress sites to Webflow
  • Structure scalable CMS architectures
  • Build custom dashboards and LMS platforms
  • Integrate secure Stripe checkout systems
  • Develop component-based design systems

Support & Growth

  • Provide ongoing website maintenance
  • Train teams on CMS management
  • Build advanced backends with Supabase
  • Develop user logins and gated content
  • Configure technical SEO foundations
FreeDom Webflow website preview.

FreeDom

Agency Website

FTF Group · 11/25/2025

Build: Full Website Rebuild | Webflow | Performance Optimization | Custom Animations

Delivery details
  • Converted PDF design into a Webflow website
  • Improved performance and load speed
  • Added custom animations (JS + Adobe)
  • Optimized images and assets
  • Enhanced layout and user experience
FTF Group Webflow website preview.

FTF Group

Agency Website

FTF Group · 11/05/2025

Build: Full Website Rebuild | Webflow | Performance Optimization | Custom Animations

Delivery details
  • Converted PDF design into a Webflow website
  • Improved performance and load speed
  • Added custom animations (JS + Adobe)
  • Optimized images and assets
  • Enhanced layout and user experience
Fiitco Webflow website preview.

Fiitco

Corporate Website

INSURGENCY · 10/03/2025

Build: WordPress to Webflow Migration | Full Website Rebuild | Performance Optimization | Lead Capture Setup

Delivery details
  • Migrated from WordPress to Webflow
  • Improved performance and load speed
  • Implemented lead capture sections and forms
  • Optimized SEO, accessibility, and metadata
  • Structured scalable CMS for easy client updates
INSURGENCY Webflow website preview.

INSURGENCY

Agency Website

INSURGENCY · 01/2021 - 2025

Build: WordPress to Webflow Migration | Full Website Rebuild | Performance Optimization | CMS Implementation

Delivery details
  • Migrated from WordPress to Webflow
  • Improved performance and reduced load times
  • Built scalable CMS for easy content updates
  • Optimized SEO, accessibility, and metadata
  • Implemented custom animations and interactions
First Step Webflow LMS preview.

First Step

LMS Website

INSURGENCY · 03/2024 - 05/2025

Build: LMS Platform Build | Webflow + Supabase | Authentication & Email Integration

Delivery details
  • Built LMS platform with Webflow and Supabase authentication
  • Implemented gated content, quizzes, and certificates
  • Integrated email flows and user access logic
  • Added custom dark/light theme (JavaScript)
  • Integrated and optimized video content for learning modules
  • Optimized performance, SEO, and accessibility
Cedarvale Upper Village Webflow website preview.

Cedarvale Upper Village

Community Website

INSURGENCY · 01/2021 - 01/2022

Build: Webflow CMS Build | Content Platform | Email Integration

Delivery details
  • Designed and built a community website in Webflow
  • Implemented CMS for blog and content management
  • Integrated Mailchimp for email marketing
  • Added animations for user engagement
  • Optimized performance, SEO, and accessibility
EDO Webflow website preview.

EDO

Restaurant Website

INSURGENCY · 01/2023 - 11/2023

Build: Webflow CMS Build | Restaurant Website | Performance Optimization

Delivery details
  • Designed and built a restaurant website in Webflow
  • Implemented CMS for menus and content updates
  • Added animations to enhance brand experience
  • Optimized performance, SEO, and accessibility

WordPress

Full-Stack Developer | 15+ Years Experience

I help businesses fix slow WordPress websites, improve performance, and manage high-performing sites.

Fix & Performance

  • Fix slow or broken websites
  • Resolve plugin and theme conflicts
  • Optimize site speed and PageSpeed scores
  • Fix broken responsive layouts and bugs
  • Clean up malware and security issues

Build & Systems

  • Develop custom themes and PHP templates
  • Build WooCommerce stores with Stripe
  • Design custom layouts using Elementor
  • Integrate marketing tools and webhooks
  • Connect external REST APIs and services

Support & Growth

  • Provide ongoing support and maintenance
  • Manage secure cloud hosting and backups
  • Train client teams on CMS management
  • Configure core technical SEO foundations
  • Optimize conversion paths and user flows
TRACKDDB WordPress project preview.

TRACKDDB

Enterprise Website

DDB CANADA · 01/2015 - 08/2023

Build: WordPress Development | Performance Optimization | Animation & Ongoing Maintenance

Delivery details
  • Developed and maintained enterprise WordPress website
  • Implemented animations and interactive content
  • Optimized performance, SEO, and accessibility
  • Built custom features and improved site functionality
  • Provided training and ongoing support for content management
Tobacco Free Florida WordPress project preview.

Tobacco Free Florida

Enterprise Website

TRACKDDB · 06/2022 - 01/2023

Build: WordPress Development | Email Integration | Performance & SEO Optimization

Delivery details
  • Developed WordPress pages with custom templates
  • Integrated email campaigns with site content and user flows
  • Built dynamic content structure for scalable updates
  • Optimized performance, SEO, and user experience
  • Implemented marketing-driven page and campaign integrations

Shopify Development & Ecommerce

Shopify Developer | Store Builds, Fixes, Performance & Customization

I build, improve, and support Shopify stores with a focus on clean design, strong performance, accessibility, and an easier shopping experience.

Whether you need a new Shopify store, theme customization, performance improvements, or help fixing technical issues, I can work with your existing setup to help your business grow.

Store Builds

  • Build custom Online Store 2.0 storefronts
  • Develop bespoke themes using custom Liquid code
  • Create responsive product and collection layouts
  • Configure menus, navigation, and catalog architecture
  • Set up localized international multi-currency setups

Store Improvements

  • Customize existing sections and theme files
  • Fix responsive checkout and broken visual layouts
  • Audit and improve frontend web accessibility
  • Integrate marketing systems and Klaviyo flows
  • Configure custom fields using native metafields

Performance & Growth

  • Optimize image loading and storefront scripts
  • Achieve peak PageSpeed and Core Web Vitals
  • Structure advanced technical SEO and schema data
  • Deploy Google Analytics 4 and tracking pixels
  • Clean up heavy app code and slow dependencies
Bittaz Morelife Shopify ecommerce website preview.

Bittaz Morelife

Shopify Ecommerce Website

Bittaz Morelife Inc. · 08/2026

Built With: Shopify | Liquid | JavaScript | CSS

Delivery details
  • Refreshed and improved the existing Shopify storefront
  • Customized the Shopify theme and responsive layouts
  • Improved mobile and desktop shopping experience
  • Optimized images, loading performance, and Core Web Vitals
  • Fixed accessibility issues and improved semantic structure
  • Improved SEO, metadata, headings, and storefront structure
  • Cleaned up unused apps and unnecessary third-party integrations
  • Improved product, navigation, search, cart, and checkout experience

Drupal

Full-Stack Developer | 8+ Years Experience

I build, fix, and manage scalable Drupal websites with strong performance and clean architecture.

Fix & Performance

  • Fix slow or broken Drupal websites
  • Optimize server caching and PageSpeed scores
  • Resolve core, module, and configuration issues
  • Fix broken responsive layouts and templates
  • Clean up security patches and vulnerabilities

Build & Systems

  • Develop custom themes with Twig and Bootstrap
  • Convert Figma files into responsive themes
  • Build scalable content models and taxonomy
  • Connect external REST APIs and backend data
  • Configure custom blocks and view modes

Support & Growth

  • Provide ongoing support and maintenance
  • Manage updates via Composer and Drush
  • Configure core technical SEO foundations
  • Support high-traffic enterprise Drupal sites
  • Deploy automated backup and hosting workflows
Deckers Drupal website preview.

Deckers

Enterprise Website

INSURGENCY · 01/2025 - 01/2025

Build: Drupal 10 Development | Twig + Bootstrap | Figma to Code

Delivery details
  • Developed Drupal 10 website using Twig and Bootstrap
  • Converted Figma designs into responsive templates
  • Built scalable content architecture and reusable components
  • Implemented accessible, responsive front-end components
  • Optimized performance, SEO, and site structure

Adobe Experience Manager

Adobe Experience Manager Developer in Toronto

Front-end Developer | 12+ Years Experience

I build, fix, and optimize AEM websites with strong performance, scalable architecture, and reliable content workflows.

Fix & Performance

  • Improve AEM Core Component performance
  • Fix broken HTL templates and clientlibs
  • Optimize Dispatcher caching and PageSpeed
  • Resolve complex content publishing issues
  • Audit sites for accessibility and SEO

Build & Systems

  • Develop custom AEM components and templates
  • Build scalable front-end layout systems
  • Integrate external REST APIs and dynamic content
  • Manage multi-site (MSM) and multilingual setups
  • Configure custom workflows in the Digital Asset Manager

Support & Enterprise

  • Collaborate directly with cross-functional corporate teams
  • Manage enterprise publishing and authoring workflows
  • Support corporate CMS standards and治理 policies
  • Maintain platform performance and asset quality
  • Integrate Adobe Target and analytics tools
McDonald’s Canada AEM project preview.

McDonald’s Canada

Enterprise Website & App Integration

DDB CANADA · 01/2015 - 06/2021

Build: Adobe Experience Manager (AEM) | Multilingual CMS | App Integration

Delivery details
  • Developed and maintained enterprise AEM pages and templates
  • Integrated website with app-driven content using JSON data
  • Managed multilingual content (EN/FR) and publishing workflows
  • Optimized performance, SEO, and accessibility across templates
  • Collaborated across teams to deliver stable, scalable deployments
Volkswagen Canada AEM project preview.

Volkswagen Canada

Enterprise Website

DDB CANADA · 01/2015 - 06/2021

Build: Adobe Experience Manager (AEM) | Multilingual CMS | Performance Optimization

Delivery details
  • Developed and maintained enterprise AEM pages and templates
  • Managed multilingual content (EN/FR) and publishing workflows
  • Optimized performance, SEO, and accessibility
  • Supported QA, testing, and stable deployments
  • Collaborated across teams to deliver scalable website updates
Toshiba Lifestyle AEM project preview.

Toshiba-lifestyle

Enterprise Website

INSURGENCY · 01/2021 - 01/2022

Build: CMS Migration | Adobe Experience Manager (AEM) | Multilingual Support

Delivery details
  • Migrated website from Magnolia CMS to Adobe Experience Manager
  • Developed and updated responsive AEM pages and templates
  • Maintained SEO, accessibility, and data integrity during migration
  • Managed multilingual content (EN/FR) and publishing workflows
  • Supported QA, testing, and stable deployment
Cadillac, EVlive, and Onstar AEM project preview.

Cadillac & EVlive & Onstar

Enterprise Website

MRM · 10/02/2023 - 05/28/2024

Build: Adobe Experience Manager (AEM) | Content Management | Multilingual Support

Delivery details
  • Developed and updated AEM pages across Cadillac, EVLive, and OnStar
  • Managed content workflows and publishing across multiple properties
  • Maintained multilingual content (EN/FR)
  • Improved accessibility, performance, and content quality
  • Supported cross-team collaboration and CMS standards

Magnolia

Front-End Developer | 10+ Years Experience

Enterprise CMS experience including migrations and large scale builds

I build, fix, and improve Magnolia CMS websites with strong performance, clean structure, and reliable content workflows.

Fix & Performance

  • Improve Magnolia cache and page performance
  • Fix broken FreeMarker templates and layouts
  • Resolve core configuration and publishing issues
  • Optimize front-end code for technical SEO
  • Maintain deployment stability across app environments

Build & Systems

  • Develop Magnolia components via Light Development
  • Build scalable component-based design systems
  • Integrate backend REST APIs and dynamic data
  • Deploy headless CMS architecture and storefronts
  • Implement responsive, highly accessible user interfaces

Support & Growth

  • Collaborate with enterprise design and marketing teams
  • Streamline authoring workflows and content publishing
  • Maintain visual consistency across templates
  • Optimize platform stability and content quality
  • Support enterprise QA, testing, and deployments
Toshiba-lifestyle Magnolia project preview.

Toshiba-lifestyle

Enterprise Website

INSURGENCY · 01/2021 - 01/2022

Build: Magnolia CMS | Website Development | Migration Support

Delivery details
  • Developed and maintained website pages in Magnolia CMS
  • Supported migration from Magnolia CMS to Adobe Experience Manager
  • Maintained content structure and consistency during transition
  • Optimized SEO, accessibility, and content workflows
  • Supported QA, testing, and deployment
Midea Canada Magnolia project preview.

Midea Canada

Enterprise Website

INSURGENCY · 01/2021 - 01/2022

Build: Magnolia CMS | Enterprise Website Development | Migration Support

Delivery details
  • Developed and maintained enterprise website in Magnolia CMS
  • Supported content updates and migration preparation
  • Maintained consistent structure across templates and pages
  • Optimized SEO, accessibility, and content workflows
  • Supported QA, testing, and publishing processes

Wix

Wix Developer in Toronto

Wix Ecommerce & Website Specialist | 4+ Years Experience

I build, fix, and improve Wix websites for better performance, clean layouts, and stronger conversions.

Fix & Performance

  • Fix slow or broken Wix websites
  • Optimize speed and mobile responsiveness
  • Resolve layout, design, and spacing issues
  • Configure core technical SEO foundations
  • Debug custom Velo javascript code elements

Build & Ecommerce

  • Build and launch custom Wix storefronts
  • Set up products, variants, and collections
  • Configure payment gateways and shipping rules
  • Develop sites using advanced Wix Studio tools
  • Integrate native apps and marketing platforms

Support & Growth

  • Provide ongoing platform maintenance and updates
  • Manage routine content changes and additions
  • Train client teams on managing store backends
  • Set up automated customer communication workflows
  • Track conversions using analytics pixels
United Elite Wix website preview.

United Elite

E-Commerce Website

United Elite · 08/2024

Build: E-Commerce Website Build | Wix | Store Setup & Checkout Optimization

Delivery details
  • Built e-commerce website in Wix
  • Set up products, collections, and checkout flows
  • Configured payment gateways and purchase flow
  • Optimized mobile shopping experience
  • Structured CMS for scalable product management

Email Development

Email Developer in Toronto

Full-Stack Developer | 10+ Years Experience

I build and optimize email campaigns that render consistently, load fast, and perform across all devices and platforms.

Fix & Performance

  • Fix broken or inconsistent email rendering
  • Optimize custom HTML code for fast loading
  • Ensure dark mode and mobile responsiveness
  • Verify cross-client compatibility via Litmus testing
  • Improve inbox deliverability and placement rates

Build & Templates

  • Build pixel-perfect email templates from Figma
  • Develop reusable, modular email components
  • Hand-code custom HTML/CSS emails from scratch
  • Integrate dynamic personalization using Liquid markup
  • Handle production for high-volume email campaigns

Platforms & Growth

  • Develop across top platforms like Salesforce and Mailchimp
  • Set up automated customer journeys and flows
  • Integrate signup forms directly with websites
  • Configure list segmentation and custom variables
  • Support end-to-end campaign deployment and testing
Cedarvale Upper Village email and website project preview.

Cedarvale Upper Village

Email Integration

INSURGENCY · 01/2021 - 01/2022

Mailchimp

Build: Webflow + Mailchimp Integration | Campaign Setup

Delivery details
  • Connected Webflow forms to Mailchimp
  • Configured audience lists and campaign flows
  • Mapped form submissions to correct email campaigns
  • Ensured reliable data capture and email delivery
Fiitco email and website project preview.

Fiitco

Email Integration

INSURGENCY · 10/2025

Mailchimp

Build: Webflow + Mailchimp Integration | Lead Capture Setup

Delivery details
  • Integrated Webflow forms with Mailchimp
  • Configured audience lists and campaign connections
  • Mapped submissions to targeted email campaigns
  • Ensured reliable lead capture and delivery
Tobacco Free Florida email campaign preview.

Tobacco Free Florida

Enterprise Email Development

TRACKDDB · 06/2022 - 01/2023

Mailchimp

Build: Responsive Email Development | Mailchimp | Automation & Integration

Delivery details
  • Developed responsive email templates from Figma and Photoshop designs
  • Built reusable campaign components and brand-aligned templates
  • Implemented personalization, automation, and multilingual campaigns (EN/FR)
  • Tested across major email clients to ensure consistent rendering
  • Integrated campaigns with web platforms for consistent user experience
Gatorade email campaign preview.

Gatorade

Enterprise Email Development

TRACKDDB · 06/2022 - 06/2022

Mailchimp

Build: Responsive Email Development | HTML | Cross-Client Testing

Delivery details
  • Coded responsive email templates from design files
  • Ensured pixel-perfect rendering across devices and clients
  • Tested across major email platforms (Gmail, Outlook, Apple Mail)
  • Optimized HTML for deliverability and performance
Kraft Canada email campaign preview.

Kraft Canada

Enterprise Email Development

DDB CANADA · 01/2015 - 06/2021

Dialog Insight

Build: Responsive Email Development | Dialog Insight | Automation & Personalization

Delivery details
  • Developed responsive email templates from design to production
  • Built scalable, reusable campaign systems in Dialog Insight
  • Implemented personalization, automation, and multilingual campaigns (EN/FR)
  • Ensured consistent rendering across major email clients
  • Delivered high-volume campaign production (100+ sends)
Stars Lottery email campaign preview.

Stars Lottery

Enterprise Email Development

TRACKDDB · 06/2022 - 08/2023

Oracle Responsys

Build: Responsive Email Development | Oracle Responsys | Automation & Personalization

Delivery details
  • Developed responsive email templates from design to production
  • Built scalable templates within Oracle Responsys
  • Implemented personalization and automated campaign flows
  • Ensured consistent rendering across major email clients
  • Supported reliable campaign delivery at scale
Samsung email campaign preview.

Samsung

Enterprise Email Development

TRACKDDB · 01/2015 - 08/2023

HTML

Build: Custom HTML Email Development | Responsive Build | Cross-Client Optimization

Delivery details
  • Coded responsive email templates from Figma and Photoshop designs
  • Ensured pixel-perfect rendering across devices and email clients
  • Optimized HTML for deliverability and performance
  • Tested across major platforms (Gmail, Outlook, Apple Mail)
  • Supported high-volume campaign production
RMHC Family Day email campaign preview.

RMHC Family Day

Enterprise Email Development

TRACKDDB · 06/2022 - 06/2023

Mailchimp

Build: Email Development | Mailchimp | Setup & Training

Delivery details
  • Developed responsive email templates from design to production
  • Configured Mailchimp campaigns, audiences, and workflows
  • Built reusable templates for ongoing campaign use
  • Trained team on email setup and content management
  • Ensured cross-client compatibility and reliable delivery
Mercedes-Benz email campaign preview.

Mercedes-Benz

Enterprise Email Development

TRACKDDB · 06/2022 - 08/2023

Salesforce

Build: Email Development | Salesforce | Automation & Training

Delivery details
  • Developed responsive email templates from design to production
  • Built scalable campaign systems within Salesforce
  • Implemented personalization, automation, and multilingual campaigns (EN/FR)
  • Connected email journeys with website touchpoints
  • Trained team on campaign workflows and content management

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